By Philip Eubanks

ISBN-10: 0809323346

ISBN-13: 9780809323340

This learn through Philip Eubanks demanding situations conventional debts of metaphor and considerably expands theories of "conceptual" metaphor through studying alternate Is conflict because it happens in concrete discourse.
Although scholarly curiosity in metaphor as a classy, linguistic, and cognitive phenomenon has lengthy continued, Eubanks is without doubt one of the first to think about metaphor in its sociohistorical function. wondering significant bills of metaphor from Aristotle to the current, Eubanks argues that metaphor isn't just stimulated via yet really is constituted by means of its concrete operation.
Far-reaching in its implications for our knowing of metaphor, Eubanks's premise allows us to work out metaphor as a sweeping rhetorical entity at the same time it debts for the extra localized operations of metaphor of curiosity to linguists, philosophers of language, and cognitive scientists. delivering a brand new version of metaphoric functioning, Eubanks reconsiders the main promising account of metaphor so far, the idea of "conceptual metaphor."
Eubanks specializes in the conceptual metaphor alternate Is War-a metaphor discovered anyplace humans talk about enterprise and commerce-to increase his rhetorical version of metaphor. He analyzes alternate Is struggle because it happens in the print information media, on tv dialogue exhibits, in educational works, in renowned nonfiction and novels, in old fiscal observation, and in concentration workforce speak. whereas those examples do display a wealthy type within the makeup of exchange Is battle, even more than mere type is at stake.
Trade Is conflict is implicated in a longer and rhetorically complicated dialog with different metaphors and literal recommendations: exchange is peace, exchange Is a video game, alternate Is Friendship, alternate is a trip, and Markets Are boxes. the popularity and research of this constituting dialog furthers a reevaluation thought. What additionally emerges, notwithstanding, is a useful portrait of the discourse of exchange itself, a discourse that relies importantly upon a responsive interchange of metaphors.

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This research by means of Philip Eubanks demanding situations conventional bills of metaphor and considerably expands theories of "conceptual" metaphor by means of analyzing exchange Is struggle because it happens in concrete discourse.
Although scholarly curiosity in metaphor as a cultured, linguistic, and cognitive phenomenon has lengthy persevered, Eubanks is one of the first to contemplate metaphor in its sociohistorical position. wondering significant bills of metaphor from Aristotle to the current, Eubanks argues that metaphor is not only inspired through yet truly is constituted through its concrete operation.
Far-reaching in its implications for our realizing of metaphor, Eubanks's premise allows us to work out metaphor as a sweeping rhetorical entity whilst it debts for the extra localized operations of metaphor of curiosity to linguists, philosophers of language, and cognitive scientists. delivering a brand new version of metaphoric functioning, Eubanks reconsiders the main promising account of metaphor thus far, the thought of "conceptual metaphor. "
Eubanks makes a speciality of the conceptual metaphor alternate Is War-a metaphor came across anywhere humans talk about company and commerce-to boost his rhetorical version of metaphor. He analyzes alternate Is struggle because it happens in the print information media, on tv dialogue indicates, in educational works, in well known nonfiction and novels, in ancient fiscal observation, and in concentration team speak. whereas those examples do demonstrate a wealthy sort within the makeup of alternate Is struggle, even more than mere style is at stake.
Trade Is warfare is implicated in a longer and rhetorically advanced dialog with different metaphors and literal techniques: exchange is peace, exchange Is a video game, exchange Is Friendship, exchange is a trip, and Markets Are bins. the popularity and research of this constituting dialog furthers a reevaluation thought. What additionally emerges, despite the fact that, is a worthy portrait of the discourse of exchange itself, a discourse that relies importantly upon a responsive interchange of metaphors.

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They took their sheep, and their oxen, and their asses, and that which was in the city, and that which was in the field. And all their wealth. (34:25– 28, KJV) Jacob’s sons are by no means alone in associating war with economic gain. Gathering spoils is standard operating procedure among Old Testament warriors. When Jehoshaphat is threatened by the enemies of Israel and the Lord battles on Israel’s behalf, the children of Israel came to take away the spoil . . [and] they found among them in abundance both riches with the dead bodies and precious jewels, which they stripped off for themselves, more than they could carry away; and they were three days in gathering the spoil, it was so much.

The difficulty with literary examples, as they are employed in metaphor theory, is not that their surrounding conversation is nonexistent but rather that it is largely disregarded. The closest we have to a counterexample would be the early twentieth-century rhetorician I. A. Richards. Richards offers some impressive readings of literary examples and does so within a theory of language that makes it possible to include a broad landscape of speech and thought. Although Richards confines himself to the internal logic of the literary example, he does take into account the thinking of its speaker.

This assumption is always false. For example, in conventional analyses, man is a wolf is assumed to depend upon a projection of wolf ’s predatory nature upon man. This describes many utterances accurately enough, including some clichés that do not take the A is B form. When we say the wolves are at the door, we mean roughly that “predatory” creditors have come to take the money we need to survive. The projection is similar for one of the oldest variations of the metaphor: “Benjamin is a ravenous wolf, at the morning he devours the prey, at the evening he divides the plunder” (Gen.

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A War of Words in the Discourse of Trade: The Rhetorical Constitution of Metaphor by Philip Eubanks


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